Released on = August 29, 2007, 9:50 am

Press Release Author = Eva Potter and Anne Conroy-Baiter, SWILLparty, LLC

Industry = Retail

Press Release Summary = Women of the SWILL social wine tasting club, in conjunction
with SWILLparty, LLC have produced a wall calendar to benefit Living Beyond Breast
Cancer, whose mission is to empower all women affected by breast cancer to live as
long as possible with the best quality of life.

Press Release Body = Allegany, NY (August 2007) - One in eight women will be
diagnosed with breast cancer in their lifetime. That's a frightening statement and
one that led the Women of SWILL to create a fundraising calendar on behalf of Living
Beyond Breast Cancer. It is a calendar stripped - literally and figuratively - of
any pretensions, illusions and inhibitions, created to show ordinary women seizing
an extraordinary opportunity by reveling in their own glory."

In the fall of 2006, while attending a SWILL wine tasting party, Anne Conroy-Baiter,
Eva Potter and Lori Tiller laughed about the idea of doing a seminude calendar
featuring female members of their SWILLT (Several Wine Imbibers Liking Libations)
wine tasting club. But the idea turned from joke to reality during a group trip for
annual mammograms. That day stories came out about how each and every one of them
have been affected by breast cancer, and they shared the hope that their daughters
would live free from the disease. The calendar idea came up again, Lori volunteered
her professional photography services, Anne her design talents, and Eva her
marketing skills. Since Anne and Eva had been looking for a way to give back, they
decided to fund this endeavor through their company, SWILLparty, LLC. The search for
a charitable cause began.

It was the mission of Living Beyond Breast Cancer (www.lbbc.org), designated by
Charity Navigator as a four-star nonprofit, that caught the women's eyes: LBBC is
dedicated to empowering all women affected by breast cancer to live as long as
possible with the best quality of life. Since the SWILL women believe that their
quality of life has improved through their friendships and mutual support, the
mission of LBBC and that of SWILL are naturally aligned. Happily, LBBC agreed.

"We are honored that the SWILL women designated LBBC to benefit from this calendar
that illustrates the importance of being comfortable with yourself," said Jean
Sachs, MSS, MLSP, executive director of Living Beyond Breast Cancer. "It also shows
how caregivers can find different ways to support the women in their lives who are
affected by breast cancer."

The Women of SWILL calendar was created in celebration of women as mothers,
daughters, sisters and friends, and to honor the bodies that house their indelible
spirits. Featuring 13 women draped in wraps, artistically photographed in the
beautiful fields, forests and streams of a Western New York old growth forest, this
calendar reveals a definite twinkle in their eyes as well as their confidence,
passion, intelligence, mischievousness, spirit, warmth, and strength.

After covering production costs, 100% of the proceeds will be donated to Living
Beyond Breast Cancer. To celebrate National Breast Cancer Awareness month, the 2008
calendar will be available on or before October 5. Pre-orders are being accepted at
www.swillparty.com. At $19.99, the four-color, 11 x 17" spiral bound wall calendar
makes a bold statement toward giving.

Testimonials from the SWILL women:

Kerry B: "It\'s not every day you get an offer like this - I wish they\'d asked when I
was 18, though. I did this crazy thing for my mom, who died after fighting breast
cancer twice in 20 years. I wanted to represent her during that first moment she
learned she had cancer - she burst out of the doctor\'s office, striding forward,
determined. In that traumatic moment, she was full of power and strength. As a
9-year-old child, it was the most amazing thing I\'d ever seen."

Kim M: "After recently reading several books that focused on the repression of women
in Eastern countries, I came to the realization that I am so lucky to live in
America where women can express themselves as they choose. This is my "shout out" to
all those women who will never have this kind of experience and the friendship of
great women like my friends! I also dedicate this to my daughters, enjoy life with
no regrets."

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Web Site = http://www.swillparty.com

Contact Details = For immediate release: August/September 2007
For more information, contact: Eva Potter or Anne Conroy-Baiter
Phone (716) 375-4209
High-rez digital SWILLT images are available for press
info@swillparty.com, www.swillparty.com; www.swillarty.com/blog